Converging on the future
Arsenal football club’s new Emirates stadium sits imposingly among the well-appointed streets of Highbury as a sort of monument to modernity. The club moved there from their former ground - known in football circles as ‘The Highbury library’ because of its Grecian pillars and rather fusty atmosphere.
In 2006 with the new ground is the identikit modern stadium: aesthetically pleasing, easy to access, and at ease with its surroundings. All in all it seems an apposite choice of venue for the first meeting of the government co-ordinated Convergence Think Tank, which the avid Arsenal fan and former Secretary of State for the Department of Culture, Media and Sport (DCMS) James Purnell established.
The venue captures something about change from old models to new, and manages to frame the debate in terms of the consumer, some 60,000 of whom choose to spend their Saturdays (or whenever the games are played in the Sky-dominated Premiership) there in the decidedly analogue world, cheering on the Gunners. Change, from analogue to digital, and eventually to a converged set of services and devices, and how the consumer will manage this change are of course, some of the biggest issues to emerge in the convergence debate.
James Purnell’s good friend, Everton fan, and successor as Secretary of State Andy Burnham opened the event and outlined what he wanted the think tank to examine. He began with a wry remark about his beloved Everton’s Goodison Park, and the contrast with the corporate sheen of the Emirates before stating that convergence is something that, first and foremost, is being driven by and affecting consumers. As such when the priorities of the think tank should concentrate on its impact on consumers. It will look to encourage open markets, empower consumers and citizens and allow universal access to high-quality content. Legislation may occur as an output of the think tank but is not a direct aim.
This is Burnham’s second stint at the DCMS. The first time he was a special adviser and in his opening remarks he recalled sitting in his office back in the late 1990s imagining a future where everyone was using their TV to send and receive emails. It is a useful motif of how far convergence has come already but also how difficult it is to anticipate which services consumers and citizens will really value and adopt.
After Burnham came the big beasts of the media jungle, among them Ed Richards, chief executive of Ofcom, and Mark Thompson, director general of the, BBC both of whom spent time talking about issues of access for consumers and the fundamental difference between access and participation. Thompson read out a short letter he had recently received from a user.
‘Dear Mr Thompson’ it said. "I am a technophobe but can just about work Google. I googled ‘BBC’, ‘Iplayer’ and ‘Damage’ and there it was. Well done." That’s what is happening and that is what is expected, he said.
The think tank is a bold initiative by the government and has been warmly welcomed by industry. There are anxieties regarding its scope, scale and what it can realistically achieve, but to talk about the challenges this rapidly converging part of the world is presenting to consumers, citizens and government is clearly the right approach. This first session at the Emirates may have kicked off something significant.
By Sam Ingleby, Intellect Programme Manager



Recent Comments